IYCA – Game Play Performance

Dear Coach:

One of the biggest mistakes well intentioned youth sport coaches or trainers make is trying to train their young athletes by modeling what coaches of college or even professional athletes are doing.

They turn each training session into a hard-driving or ‘endless repetitions of one exercise’ type affair.

Not only is this not optimal when coaching those young athletes that are often middle school age, but it’s actually counterproductive and impeding their development.

Let’s take a closer look at what’s actually happening here…

Mental – Young athletes are young CHILDREN. They do not posses the attention span to concentrate on one athletic skill for a prolonged period of time.

Understanding this concept is paramount for coaches, trainers and parents – once a child becomes bored with a movement, they will become frustrated and careless. This will lead to poor execution and incorrect form.

Emotional – Young athletes require constant POSITIVE and CONSTRUCTIVE feedback from there coaches. Pulling a ‘Lombardi’ and chastising young athletes for poor performance, bad behavior or incorrect exercise execution is not conducive to optimal development.

If training feels like punishment, the young athlete will NOT thrive.

Physical – All great players in any sport are great athletes first. You simply cannot become a world-class baseball player, for instance without acquiring superior ATHLETIC skill.

By using the concept of ‘play’, you can turn your training sessions into fun, enjoyable experiences for your young athletes and also optimally develop their athletic skills.

You can start infusing ‘play’ into your training with the IYCA’s New Game Play Performance.

This is your complete inventory of fun, effective games, created by two of the World’s Leading Youth Fitness & Athletic Development Coaching, Dave Gleason and Dave Jack.

Join Dave & Dave as they take you through the very same performance based games that they use with all of his athletes, from 6 year olds to professionals.

Dave Gleason is the Owner of one of the top youth training facilities in the world – Athletic Revolution Pembroke, and has worked with thousands of athletes ranging from the shy six year old to all-stars at the professionals level.  He’s also an acclaimed international presenter on youth fitness and widely regarded as the industry’s ‘go to guy’ for coaching kids ages 6-13.

Dave Jack is an Advisor to Reebok International, regular contributor and national advisor to Rodale Inc, Men’s Health, Women’s Health, Boston Celtics’ Captain Paul Pierce and his Truth on Health Foundation, Popular Speaker on Sports Performance, Fitness and Wellness and the founder of ActivPrayer as well as a coach to thousands of young people around the country.

These two World Class Coaches have come together to bring you the IYCA’s Game Play Performance.

Game Play Performance was produced with 2 distinct purposes in mind:

1. Providing you with the practical knowledge to infuse games into your performance training today…and much more importantly…
2. …Giving you the tools to create and share effective game play activities.

You will be provided with specific games you can introduce in your training and coaching sessions…PLUS…

…you will soon be able to understand and utilize the concepts and philosophies contained in this product to build your own games.

In Game Play Performance you will:

Discover:

In addition to all of that you will learn:

…and much more!

It doesn’t matter what sport, gender or skill level you’re coaching. You will always find a need to add “Game Play Performance” to your training program once you’ve seen how powerful it us.

All of Dave Gleason and Dave Jack’s athletes love it. So will yours.

Get the IYCA’s Game Play Performance, containing:

Actual Videos Of Dave & Dave Coaching Young Athletes Through Games For Both 6-9 and 10-13 Year Old Age Groups

You get all of this for only $99.95.

Simply put, Game Play Performance is a hands down, no ifs-ands-or-buts, must have resource for any coach or trainer who coaches young athletes.

There is no debate, your athletes must be powerful and explosive if they expect to develop their athletic ability to its full potential.

Regardless of age, gender or sport, the Game Play Performance approach WILL make your athletes better. is the foundation of power training for young athletes.

Start making your training sessions better now and grab Game Play Performance today!

Make today great,

Julie Hatfield
Executive Director
International Youth Conditioning Association

P.S. – If you are not 100% thrilled with Game Play Performance, simply let us know and we will refund your entire purchase price for up to a full year – that’s 365 days. With the promise of a full refund if you’re not satisfied, there is absolutely NO RISK on your part.

IYCA – Game Play Performance: Elevate Athletic Potential Through Purposeful Training

IYCA’s Game Play Performance course is an innovative training program meticulously crafted to transform athletes into game-ready performers. Designed for coaches, trainers, and fitness professionals seeking to unlock untapped potential in youth and developing athletes, this course blends science-backed methodologies with dynamic movement strategies to create complete, confident, and competition-prepared players.

In an era where athletic development demands more than just drills and repetitions, this program introduces a progressive, game-integrated model that mimics real sports situations—sharpening decision-making, responsiveness, and physical execution simultaneously.

Whether you’re working with middle school athletes or elite teens striving for college-level competition, Game Play Performance arms you with the tools to build adaptable athletes who thrive under pressure, not just in practice, but when it matters most—on the field, court, or turf.

What You’ll Gain from Game Play Performance

This course goes beyond traditional strength and conditioning models, offering a complete system to elevate athletic IQ and physical reactivity in real-game contexts. Inside, you’ll explore:

🎯 Cognitive-Driven Movement Training

Understand how to train the athlete’s brain and body together to foster faster decisions, better reactions, and smarter plays under time constraints.

⚙️ Sport-Specific Conditioning Without Burnout

Implement metabolic and neuromuscular strategies that improve athletic endurance while reducing risk of overtraining or injury.

🔁 Game-Transfer Skill Development

Design practices that simulate unpredictable gameplay, improving real-time adaptability and anticipation skills across sports.

🧠 Perceptual-Motor Skill Integration

Train movement patterns that are reactive, fluid, and game-contextual—not robotic or memorized.

🛠️ Plug-and-Play Programming Models

Get ready-to-deploy training sessions for a variety of athlete profiles, with options to tailor based on sport, age group, and skill level.

🚀 Increased Athlete Engagement

Discover how to make training sessions feel like the game itself—keeping young athletes mentally invested and physically challenged.

Who Should Enroll in Game Play Performance?

This course is an essential resource for:

• Youth Athletic Coaches aiming to build adaptable, game-smart athletes.

• Performance Trainers & Strength Coaches wanting to move beyond isolated drills and toward dynamic, impactful programming.

• Sports Educators seeking to bridge the gap between athletic training and in-game execution.

• Parents or Mentors of competitive athletes looking for research-based development systems.

About IYCA

The International Youth Conditioning Association (IYCA) has long been a trailblazer in youth athlete development. Renowned for its evidence-based, movement-first philosophy, IYCA’s programs have empowered thousands of coaches and trainers worldwide to help athletes move better, perform stronger, and compete with confidence.

With Game Play Performance, the IYCA continues its mission to revolutionize athletic training—infusing education, creativity, and real-world applicability into every module.

Why Choose Game Play Performance?

• Integrates sport-relevant cognitive training into physical development.

• Reduces injury risk while enhancing athletic versatility.

• Transforms training sessions into engaging, game-mirroring experiences.

• Builds athletes who don’t just move better—but think better in motion.

• Created by one of the world’s most trusted names in youth performance.

Take Athletic Performance to the Next Level

Don’t settle for outdated drills and one-dimensional conditioning. IYCA – Game Play Performance offers a cutting-edge approach to athletic development that’s both functional and future-ready.

→ Enroll now and start preparing your athletes not just for practice—but for peak performance when it counts.